Live Webinar | Campbell Mitchell | Jul 29, 2026 | 01:00 PM EST | 60 Minutes 21 Days Left
Description
Food safety leaders are facing a period of rapid change. Regulatory expectations are increasing, supply chains are more complex, consumers expect greater transparency, and companies are under pressure to prevent issues before they become recalls, outbreaks, brand damage, or regulatory action. At the same time, new technologies such as artificial intelligence, digital traceability platforms, predictive analytics, automated monitoring, and connected quality systems are creating new opportunities to strengthen food safety performance.
This webinar will explore how AI, traceability, and food safety culture are converging to shape the next generation of food safety leadership. While AI is attracting significant attention, the most effective organizations will not treat it as a replacement for food safety expertise. Instead, they will use it as a tool to improve risk visibility, identify trends, support faster decision-making, and strengthen governance. AI can help food safety teams analyze large volumes of data, detect emerging patterns, prioritize risk, and improve the speed and consistency of investigations. However, it also requires clear ownership, validation, human oversight, data quality, and strong ethical and compliance controls.
Traceability is another critical priority. In a complex food system, companies must be able to rapidly understand where materials came from, where products went, what risks may be involved, and what actions are required. Strong traceability is no longer only a regulatory expectation; it is a business continuity, brand protection, and consumer trust issue. Effective traceability depends not just on technology, but also on disciplined processes, accurate master data, supplier engagement, operational execution, and leadership commitment.
Food safety culture remains the foundation that determines whether systems work in practice. Companies can have advanced technology and detailed procedures, but if people do not speak up, follow standards, escalate concerns, challenge weak signals, or make decisions based on risk, the system will fail. A strong food safety culture connects leadership behaviors, accountability, communication, learning, and trust. It helps organizations move from reactive compliance to proactive prevention.
This session will provide a practical view of what FSQA leaders should prioritize in 2026. It will address how companies can use AI responsibly, strengthen digital traceability, improve recall readiness, measure and build food safety culture, and integrate these elements into a stronger governance model. The discussion will be relevant for food manufacturers, ingredient suppliers, retailers, foodservice organizations, co-manufacturers, and any company seeking to modernize its food safety and quality systems.
Participants will leave with a clearer understanding of how to separate hype from practical value, where to focus first, and how to build food safety systems that are smarter, faster, more resilient, and more trusted.
Learning Objectives:-
Areas Covered:-
Background:-
This session will provide a practical view of what FSQA leaders should prioritize in 2026. It will address how companies can use AI responsibly, strengthen digital traceability, improve recall readiness, measure and build food safety culture, and integrate these elements into a stronger governance model. The discussion will be relevant for food manufacturers, ingredient suppliers, retailers, foodservice organizations, co-manufacturers, and any company seeking to modernize its food safety and quality systems.
Participants will leave with a clearer understanding of how to separate hype from practical value, where to focus first, and how to build food safety systems that are smarter, faster, more resilient, and more trusted.
Why Should You Attend:-
Attend this session to understand how AI, traceability, and food safety culture are changing the expectations placed on food and beverage companies.
The webinar will provide practical insight into how leaders can move beyond compliance-based systems toward more proactive, predictive, and trusted food safety programs. Participants will gain a clearer understanding of what AI can and cannot do, how traceability supports faster decision-making, and why culture remains the foundation of effective food safety performance.
Who Should Attend:-
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